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Why Variable Data Printing Provides a Huge Impact for Your Business

Posted by on December 09, 2013 under Direct Mail and Variable Data

Think about all those emails in your account right now. How many of those will you read past the subject line? More than likely, those will be stuck in the purgatory of emails until they meet their doom with the “Select All” followed by a mass deletion. Sounds lovely, right?

On the other hand, what will you do when you get home? Go straight to the mailbox and check out your mail. There, you’ll find everything directed towards your interests and those only you want to see. Behold the power of variable data printing.

Variable data printing caters to interests the recipient actually cares about and wants to see. More so, they’ll be more likely to respond to the mail piece.

If you’re looking for the most personal and direct message to recipients, using variable data printing brings some of the best results.

For more on variable data printing and it’s impact on print and your business, follow the link below.

Top Three Reasons Print is Powerful [Dispatch 5.0]

 

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