Printing Hub: Center of the Printing Universe

Helping Printers Evolve

Why Location-Based Marketing is a Smart Move for Your Printing Company

Posted by on April 12, 2012 under Sales & Marketing

Texans and Huskers don’t mix.

If you live in Texas, you probably don’t want any part of a campaign geared towards Husker fans. Hopefully no company would be foolish enough to go off from their target market that badly, but you get the idea.

Location-based marketing can help you take a campaign and gear it toward a specific place—customize it, if you will. And while it may seem like a difficult task, new technology such as foursquare makes it pretty accessible.

Check out the article below for the full scoop on location-based marketing and how it helps you connect to your customers.

How Location-Based Marketing Can Help You Connect with Customers []

Photo: bleacher report













By clicking and submitting a comment I acknowledge the Printing Hub Policy and agree to the Printing Hub Terms of Use. I understand that my comments are also being governed by Facebook, Yahoo, AOL, or Hotmail’s Terms of Use and Privacy Policies as applicable, which can be found here.