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Which Sells More—A 35% Discount, or a 50% Increase in Value?

Posted by on November 17, 2012 under Sales & Marketing

While discounts alone aren’t a great long-term strategy, running occasional promotions can be great for your printing business. If you are having a sale on printing equipment or services, what’s the best way to promote your sale? How can you appeal most to customer thriftiness?

The article below goes into some of the nitty-gritty psychology of discount shoppers, and with help you capitalize on the human inability to think straight about percentages. For example, which will appeal more to your customers: Pricing an item with a 35% discount, or as a 50% bonus pack? Click below to find out.

What Pricing Strategy Beats Discounts? [Neuromarketing]

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