When You Post, People Listen—Developing Your Brand as an Authority Online
The key to being heard through all the resources online capability presents us is being an authority. Think about every site you skim through in a day. Why do they attract an audience and maintain credibility? They become the authority on the subject.
For printers, having the ability to become an expert depends on the content and research your website publishes. This, in turn, develops trust with your knowledge on the subject which leads to dependence on the dependence of your services to your customers.
Follow the link for more on becoming an authority online.
How Becoming an Authority Can Even Save Your Life [Copyblogger]