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VDP = BFF—Why Variable Data Printing is Incredibly Awesome

Posted by on August 21, 2013 under Direct Mail and Variable Data

Oh, variable data printing, how you make our lives so much easier. Giving so much information and allowing us to print more efficiently, VDP is our best friend in the world of direct marketing.

Remember the days of crafting direct mail pieces that needed to appeal to a wide range of customers? The hassle and painstakingly long process of rewrites and redesigns are thankfully over.

Variable data printing opens a world of marketing information for printers. Providing vital information of customers’ needs and preferences, VDP proves to be beneficial for the customer, but also to businesses. In gathering this detailed customer information, direct marketing pieces can easily cater to said customer’s needs.

Need a little more insight to the power of variable data printing? Follow the linked article below for more.

VDP, Changing the Design of Direct Marketing [Mail Print]


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