The One Powerful Technique to Make Your Printing Sales Call a Success [VIDEO]
You can market and strategize about your business plan all you want, but nothing matters if you don’t make that sale.
We spoke with Bill Farquharson at Printing Hub 2013 this year, and he knows the difficulty of the printing sales call. Here’s his one technique to overcome your sales anxiety and knock the call out of the park.
The One Technique to Make Your Printing Sales Call a Success:
- A successful printing sales call happens not because of your skill, but because of your preparation.
- Learn everything you can about your clients’ business, their pain and how you can solve that pain.
- Then, once you’ve prepared extremely well, just do it!
For more nuggets of printing insight, read and watch the highlights from Printing Hub 2013!