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Personalization Beyond Names—Taking VDP to the Next Level

Posted by on December 12, 2011 under Variable Data

Variable data printing can’t be all about the data. Your IT department must be in cahoots with your marketing team—they need to incorporate something special that actually targets each individual receiving the mailing. While this technology is available, few are taking advantage of this highly persuasive method. By creating “conditions,” you can personalize your direct mail pieces a lot more than you’ve ever thought possible. Check out how in the article below.

Variable Data Printing: Where Marketing and IT Tie the Knot [Advance]

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