One Cold Hard Fact on Why Print is Still Relevant in a Digital World
Despite your worries, print is still very relevant—even in the age of digital. But they’re strongest when used together.
We know the world is full of doubters of the power of print. Next time you come across one, quote Millward Brown on his study.
According to Mr. Brown, paper-based communications leave a deeper, longer lasting impression in the brain than digital. The feel of printed material triggers emotional reactions that “internalize better memory recall.”
How’s that for scientific proof that print still works? Eh?
If you like what you see take a look at the article below and consider attending Ken McCormick’s (owner of Visual Identity, and strong believer in print) panel tonight on uniting print and digital.
Why Print Still Matters In A Digital World—Can Print and Digital Unite? [Forward Push Media]