Printing Hub: Center of the Printing Universe

Helping Printers Evolve

One Cold Hard Fact on Why Print is Still Relevant in a Digital World

Posted by on June 17, 2014 under Direct Mail and Sales & Marketing

Despite your worries, print is still very relevant—even in the age of digital. But they’re strongest when used together.

We know the world is full of doubters of the power of print. Next time you come across one, quote Millward Brown on his study.

According to Mr. Brown, paper-based communications leave a deeper, longer lasting impression in the brain than digital. The feel of printed material triggers emotional reactions that “internalize better memory recall.”

How’s that for scientific proof that print still works? Eh?

If you like what you see take a look at the article below and consider attending Ken McCormick’s (owner of Visual Identity, and strong believer in print) panel tonight on uniting print and digital.

Why Print Still Matters In A Digital World—Can Print and Digital Unite? [Forward Push Media]

By clicking and submitting a comment I acknowledge the Printing Hub Policy and agree to the Printing Hub Terms of Use. I understand that my comments are also being governed by Facebook, Yahoo, AOL, or Hotmail’s Terms of Use and Privacy Policies as applicable, which can be found here.




 

Follow