Multichannel Marketing to Millennials Equals Pressure
Multichannel marketing has become a big, overarching word, especially when considering millennials. Today, multichannel marketing has become a standard for seemingly any and all products. Reaching millennials through direct mail, then, becomes more than slapping on a QR code or PURL.
Digital crossovers on direct mail pieces will surely keep direct mail alive and thriving. But printers must be aware that these expectations are high and will continue to rise. As the technologies continue to be implemented more and more, companies need to try harder and think smarter. Millennials will engage with the direct mail that creates an all-around experience.
For more on the implementation of technology and direct mail for millennials, follow the link below.
Millennials, “The Greatest Generation” and Direct Marketing [Digital Nirvana]