LinkedIn Company Pages Can Boost Your Brand and Expand Your Reach
Statistics show that 64% of LinkedIn users who follow your company pages will follow it forever. Those are some pretty “sticky” followers.
Unfortunately, few companies take full advantage of their LinkedIn Company Page, which is a great place to brand your business and share key content, information and updates with a targeted audience. When you post unique, interesting content to your Company Page, your followers will tend to engage and share it with their networks, increasing your reach and influence.
How can you make your Company Page something worth following? Here are six ways.