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Keeping Cool in the Juggling Act of Multichannel Marketing

Posted by on April 23, 2014 under Becoming a Marketing Services Provider

Everything goes in a cycle. Now, you just have to throw digital campaigns into the juggling act known as marketing services.

Let’s take a little look at an example. Remember when you’d receive a plethora of mailpieces that it went seemingly unnoticed. But, you’d get an email and it was a celebration full of excitement.

Now it’s the reverse. Emails flood mailboxes without rhyme or reason and we barely bat an eye. But a printed piece? Pure excitement.

There will surely come a time when the roles are once again reversed or evened. But multichannel marketing is the safest bet for creating a marketing service plan that will endure any change in the landscape.

Of course, until a new method get thrown in the mix.

Find out more on multichannel marketing and its direct impact on campaigns in the link below.

Multichannel Marketing Powers Print and Digital Success [Image Blog]

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