Keeping Cool in the Juggling Act of Multichannel Marketing
Everything goes in a cycle. Now, you just have to throw digital campaigns into the juggling act known as marketing services.
Let’s take a little look at an example. Remember when you’d receive a plethora of mailpieces that it went seemingly unnoticed. But, you’d get an email and it was a celebration full of excitement.
Now it’s the reverse. Emails flood mailboxes without rhyme or reason and we barely bat an eye. But a printed piece? Pure excitement.
There will surely come a time when the roles are once again reversed or evened. But multichannel marketing is the safest bet for creating a marketing service plan that will endure any change in the landscape.
Of course, until a new method get thrown in the mix.
Find out more on multichannel marketing and its direct impact on campaigns in the link below.