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How Printing Companies Can Get to Know Their Clients Better

How Printing Companies Can Get to Know Their Clients Better—And the Benefits of Doing So

Posted by on May 15, 2013 under Featured and Printing Hub 2013 and Sales & Marketing and Video

It’s easy to get stuck in your ways. If it ain’t broke, don’t fix it—right? Well, your process of increasing sales for your printing company may not be broken, but chances are it’s not the well oiled machine it once was.

According to NAPL’s State of the Industry report, commercial printing sales have decreased 20.6% since 2007. But that doesn’t mean every printing company is struggling—there are companies seeing increased sales. So what are these printing companies doing?

For one, they’re getting to know their clients better, and shifting the kind of relationship they have with them. To hear how you can transition from a transactional based relationship with your clients, and the benefits of doing so, watch the short video below with NAPL’s Chief Economist Andy Paparozzi.

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