How to Capture the Hearts of Gen X and Y Through Direct Mail
Did you know that 77% of Generation X and 63% of Generation Y consumers have purchased products via direct mail?
This seems to dispel the myth that younger generations don’t pay attention to traditional forms of advertising. While it’s true that the under-40 crowd is immersed in social media and proficient online, it’s a fallacy that they don’t respond well to non-digital forms of marketing
Learn how to reach Gens X and Y through direct mail and educate your customers on how their direct mail efforts can pay off even when they’re targeting the youngest generations in the workforce.
Reaching Generations X and Y Through Direct Mail Postcards [QuantumDigital]