How Appealing to an Exclusive Group Can Create Widespread Curiosity
Remember the old commercial for Fabergé Shampoo? No?
Maybe it will click if we mention this scene in Wayne’s World 2. Wayne, talking to his girlfriend Cassandra, says, “You know how these things spread. One guy says something and he tells two friends, and he tells two friends, and so on and so on.”
Get it now?
The message here is that sharing should be a primary motive. Businesses need to define a core group in which to target.
This group will be the key to spreading the word about your services. When this exclusive group becomes engaged and informed, they will become stewards for your services; sharing and engaging others in the process.
For more on defined a core audience, follow the link below.
Photo via The Minimalist Year.