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Heading to a Trade Show? Consider QR Codes with PURLs

Posted by on August 20, 2013 under QR Codes and Sales & Marketing and Variable Data

Whether or not you’re crazy about QR codes—hear us out. Sure, there are mixed reviews. But you could spice up your next trade show with QR codes that lead to PURLs and landing pages.

Adding a personal touch to your QR codes could be a game-changer. First, make sure you’re intriguing to get your audience to scan. Then, once you’ve got them hooked with compelling copy and a QR code, you can send them to their own personalized landing page. Who doesn’t love feeling like they’re part of an elite group? Making your brochure personal will add a sense of inclusion.

For more on incorporating QR codes and PURLs into your next trade show materials, click the article linked below.

Using QR Codes to Enhance Your Trade Show Marketing [Dispatch5.0]

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