Effective Marketing is About More Than Your Bottom Line
American Red Cross CMO Peggy Dyer says that marketers today—including those at B2B and B2C companies—need to have three qualities to remain impactful: grit, heart and authenticity. And above all, they need to market with a purpose. Learn more about how to create marketing messages and materials with your company’s purpose in mind, not just your bottom line. When you embrace your purpose, your customers will follow.