Creative Envelopes Can Increase Direct Mail Open Rates
Why would you stick a wonderfully creative, clever and mind-blowing direct mail piece inside a plain envelope and risk not having it opened? Good question—and yet companies do it all the time. Don’t let your clients forget about first impressions where direct mail is concerned. Take a look at these brilliant uses of envelopes from companies who decided to make the outside just as creative and compelling as what’s inside.