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Creating a Solid QR Code Campaign Starts with Location

Posted by on April 24, 2014 under QR Codes

QR codes continue to be an innovative way to connect users to your brand anywhere, at anytime.

Well, almost anywhere.

One thing to keep in mind when placing your QR codes in public is the first world problem of cell reception. Just think: you put so much time and effort in designing a great ad with captivating copy only to put it on the outskirts of town on a billboard.

Makes sense? Not really.

The key to having a successful QR code campaign is melding exposure with convenience, then relaying it to a favorable payoff. That payoff? A web page that encourages further actions by the user.

For more on QR code basics, follow the link below.

QR Codes: What Not to Do [QReate & Track]

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