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Combining Print and Digital Media for Huge Gains

Posted by on January 15, 2014 under Direct Mail and Variable Data

Print and digital is a match made in business heaven. Don’t believe it?

Think about all the print ads you publish. Direct mail is sent out and you wait on pins and needles for a response in print or that person walking through your doors.

Is it worth the wait? If so, go ahead. Get away from this page and continue on your way. But if you want a streamlined method of targeting your audience, read on.

Truth is, print and digital media work together for one, consistent message. A printed message that includes anything like a PURL (personalized URL) engages your audience to dive in deeper with your message. They can bring users a personalized landing page that is crafted to their needs.

For even more about the relationship of print and digital media, click on the link below.

Why Combine Print and Digital Media? [Dispatch 5.0]


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