Helping Printers Evolve
Using video on your social media sites and as content just got easier. And quicker too. Services like Vine and Instagram allow you to create your own short video in a matter of minutes. That’s great news as they give you the chance to show off your product, people or overall culture for customers to […]
Making sales calls—woof. Sounds pretty daunting, right? Maybe we’ll make that call tomorrow instead. Hold the phone. It doesn’t have to be like that.
You can market and strategize about your business plan all you want, but nothing matters if you don’t make that sale. We spoke with Bill Farquharson at Printing Hub 2013 this year, and he knows the difficulty of the printing sales call. Here’s his one technique to overcome your sales anxiety and knock the call out […]
How can printing companies increase their sales? It’s about changing your client relationships. So how do you get to know your clients better?
Think about your go-to printing resource. No, not Printing Hub—though we’re flattered, we meant your go-to printing expert. A specific individual whose wizard-like industry knowledge inspires and educates you. This person’s blog is one of the reasons you open your browser first thing in them morning, and their books keep you company when you need […]
It’s a fact that print service providers struggle to figure out what they should be doing in the social media world today. And with good reason: PrinterPresence President Tawnya Starr argues that “marketing has never been more fragmented than it is today.” What’s a printer to do? Thankfully, the folks at MyPrintResource had the […]
In this video, Seth Godin and Tom Peters talk blogging. The takeaway: Your printing company needs to start producing written content, today. It doesn’t matter if it’s polished. It doesn’t matter if anyone reads it but a couple people or your staff, and your mother. Written content forces you to think about your message, and […]
Hiring a new salesperson for your printing company or marketing services provider can be tricky, especially with the array of products and services you offer. And with those products and services, you may be more inclined to hire a salesperson who has a deeper understanding of just one or a few of them. Phil Cunningham, […]
Marketing your print business has changed over the years. It’s 2012, and you need to be involved with modern communication like social media.
When it comes time to add equipment to the print production floor, it’s imperative that printing company owners make smart business decisions. The Printing Hub caught up with Patrick Marbury, owner of Sir Speedy Printing in Springdale, AZ, recently at Graph Expo 2012. Marbury shares the challenges to making big equipment purchases and ensuring that […]