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Benny Landa Weighs In: Is Printing a Science or an Art? [Video]

Posted by on October 11, 2012 under Software & Technology and Video

Printing Hub stopped by the Printerverse at Graph Expo and met up with Deborah Corn, the Printerverse’s Intergalactic Ambassador, interviewing digital printing pioneer Benny Landa. Corn and Landa discussed whether printing is a science or an art. Find out on what side they landed in the video below.


  1. Of all the things to ask Benny.
    Printing is neither an art nor a science. It is a service industry. There is a manufacturing component. For the most part the manufacturing component is supported by very little quantative scientific research. The art, or craft, if you will, allows the printer to typically achieve a reasonable result without actually understanding why or how that is accomplished. The document creator, on the other hand, can often remain blissfully ignorant of the manufacturing processes that their documents must conform to in order to be fully realized. Instead, they typically, and unknowingly have their documents rescued from production failure by anonymous task workers at the print shop.

  2. Kopystop Digital Print Solutions: Print is an Art ~ facilitated by science. Art in general terms is visual: print is visual. There exists a definite science behind the art which creates the print. It’s a complimentary amalgamation of Art and Science in constant evolution. Most importantly it is my vocation providing me the opportunity to create an expression through the means of both Art and Science.

  3. David Seid says:

    The “art” is arriving at a creative solution that recognizes all of the possibilities and feasibilities (physical and economic) in meeting customer needs AND desires. The “science” is implementing that solution accurately, consistently, on budget and on time. For the mutual benefit of the service provider and the customer.

    I think it is a reasonable question and Benny answered it well. Clearly he loves print!

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