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Becoming an MSP is A Lot Like Starbucks’ Comeback Story

Posted by on March 16, 2012 under Becoming a Marketing Services Provider

You want a comeback story? How about how Starbucks rebounded in 2011 and increased revenue by 11 billion dollars? Would that do you? Your business may be struggling to stay in the black right now, but your printing company can be the next comeback kid if you innovate like Starbucks.

Becoming a marketing services provider is akin to Starbucks’ 2011 turnaround because repositioning your company will mirror Starbucks’ change in strategy. The coffee connoisseurs refocused on the customer experience. And becoming an MSP will cater to your print clients’ experience by meeting more of their marketing needs—like design, copywriting and lead generation.

Check out the article below to learn how your printing company can reposition themselves like Starbucks.

Leadership Lessons You Can Take from the Starbucks Turnaround [Bill Prettyman]

Image via Global Voices


One Comment

  1. Thank you for linking to my blog post. As leaders, we have to continually find the courage and creativity to do what is neeeded to get our companies/divisions/area of responsibility back on track. Sometimes that may call for new products and at other times the situation may call for us to return to our roots as we may have strayed from what works for our customers and keeps them loyal.

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