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Contributed byPhil Cunningham

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How to Cut Through Email Clutter

Posted in Featured, Sales & Marketing on December 17, 2014

Put on your consumer hat and think, how many promotional emails do I get in a day and how many...

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4 E-commerce Misconceptions that Can Hurt Your Business

Posted in Featured, Sales & Marketing on November 24, 2014

E-commerce accounts for about 8% of total retail sales in the U.S. and is expected to outpace sales growth at...

Calls to action
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5 Ways to Make Your Calls to Action Compelling

Posted in Featured, Sales & Marketing on October 21, 2014

Some call to action buttons have higher conversion rates than others, and the reasons for this can often be narrowed...

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How to Optimize Your Website for Conversion

Posted in Featured, Software & Technology on September 25, 2014

You can lead people to your website, but you can’t make them purchase, especially if you don’t ask for the...

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How to Create the Perfect Elevator Pitch

Posted in Sales & Marketing on August 19, 2014

Creating a great impression for both you and your company can be accomplished in the time it takes to ride...

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Increase Brand Awareness with Everyday Items

Posted in Featured, Sales & Marketing on July 21, 2014

In marketing speak, there’s a term called “top of mind awareness” or TOMA. Basically it means making sure that your...

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Use Instagram and Pinterest to Promote Your Brand

Posted in Featured, Social Media on June 30, 2014

People love pictures, and you create a visual product—perfect. With image-based social networks like Instagram and Pinterest, you have an...

A Simple Printing Website Design That Works
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Don’t Reinvent the Wheel: Get a Simple Printing Website Design That Works

Posted in Becoming a Marketing Services Provider, Featured, Software & Technology on July 25, 2013

You’re a printer, not a web designer. “CMYK” makes more sense to you than “CSS.” At a cocktail party, you’re...

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Helping Your Customers Integrate Print and Social Media for Marketing Success

Posted in Direct Mail, Featured, Sales & Marketing, Social Media on July 12, 2013

If you want your customers to care about print, you need to teach them why it matters. That means showing them how integrate print and social media.

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