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5 Marketing Trends You Need to Watch in 2012

Posted by on December 22, 2011 under Featured and Sales & Marketing

If you want a better marketing campaign—the kind that delivers high conversion rates and a radical increase in sales—you need to get with it. With marketing trends for 2012, that is. Keep reading for five marketing trends your printing company should consider to stay on top of your game in 2012.

Tangibility Triumphs

Don’t call it a comeback—mobile apps, tablets and social media have all contributed to marketers’ migration from print to online marketing. But the more excited businesses become over online advertising (and the more they flood the web with it), the more consumers long for print. Digital marketing certainly isn’t going anywhere, but it can’t be print. Customers respond better to physical marketing—print advertisements, signs and direct mail—and that’s why we predict an upsurge in 2012.

Mind If We Get Personal?

Online content will cater even more to individuals’ needs and preferences in 2012, and the personalization trend will make itself known in your print business. By now savvy businesses know better than to print impersonal mail pieces. Take advantage of the individualization trend by selling variable data printing to clients who already know the benefits of personalizing online. Beat online marketers at their own game—use variable data printing to target audiences and sell more print.

Who’s the Boss?

If you think consumer engagement with brands is a passing fad, you’re way off. In fact, engagement is the new (and irreversible) way empowered consumers will do business with your printing company. Reinvigorate your printing company’s marketing with a platform, message and experience that emphasizes your interest in the consumer. Engage print clients and listen to them. They’ll tell you what they want—and what they’ll buy.

QR Code Revolution

While QR codes aren’t a new marketing trend per se, savvy businesses are finally beginning to use them more thoughtfully. Become a better marketer by making sure your QR codes drive people to mobile friendly landing pages. And get to know your QR code’s audience to make that landing page as effective as possible.

Print more QR codes for your clients so that this marketing innovation continues to spread and make money for your printing company.

Infographics—So Hot Right Now

Information graphics (known to friends as infographics) make difficult information easier to understand and far more interesting. Marketers like to use infographics because they’re SEO wonderworkers—nothing generates links and drives website traffic like these visual, catchy marketing tools. Learn how to create infographics and offer your skills to clients you have as a marketing service provider.

Which of these marketing trends will your printing company use in 2012? Are you ready to start a marketing trend of your own?

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