4 Ways to Keep Your Customers Happy
Of course, you need to continually market to new prospects in order to grow your business, but you can’t forget to sell to your current customers. Many companies make the common mistake of neglecting to cater to the people who’ve already said yes.
Here are a four ways to keep your customers happy and loyal.
1. Make it easy for people to work with you. Can your customers easily reorder past projects, place new orders, make payments and send files online? It’s crucial that you make the buying process easy. Otherwise, customers will go to competitors who do.
One way to offer a more quality experience for your customers is with customer storefronts. A storefront is a password-protected area on your site that is specific to each buyer. Each storefront can be created with that customer’s logo, a catalog of documents they re-order, a proofing center and more. VersaDoc® makes reordering a cinch for customers and secures repeat business for you.
2. Create a customer loyalty program. A loyalty program rewards repeat customers with perks, sales or special gifts. How do you build one? Start by identifying your most loyal customers—these people most likely provide the majority of your business. Then decide what kind of incentives they would appreciate. A club card that offers a discount with purchase? A points program that lets them cash in their loyalty for rewards?
Experts advise against limiting your rewards program to just discounts because most customers don’t remember them. Physical prizes or earned bonuses typically resonate more.
3. Create a positive customer service experience. One of the most important ways to secure repeat customers is with great customer service. People primarily choose where they buy products based on quality and prices, but they tend to repeat business based on previous shopping experiences. If you want your customers to keep coming back, pay attention to the shopping experience you’re giving them. Make sure you have a friendly attitude, say thank you after each purchase, address concerns quickly, and provide an environment that is easy to work with.
4. Regularly update your offerings. Introduce new products on your website to keep customers interested. Plus, evolving your site content will also help with SEO as search engines love fresh content. When you run a new promotion or introduce a product, let your customers know with an email and announce it on social media.
And, of course, cross-sell by suggesting products that are closely related to what your customer is already ordering. Just don’t go overboard. The more closely related you stay to the original purchase, the more successful your cross-selling attempts will be.
PrinterPresence makes it easy for you to attract customers and lock in existing clients. Learn more by calling 877.447.7158 or contact us here.