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3 Huge Benefits of Variable Data Printing in Your Direct Mail

Posted by on December 27, 2013 under Direct Mail and QR Codes and Variable Data

The importance of variable data printing (VDP) is often understated. What other process allows your direct mail pieces to be segmented and personalized according to the recipient’s interests?

It’s more like a wonder tool for your direct mail marketing. And it doesn’t stop there.

VDP allows your business to utilize personalized URLs and QR Codes. And not just to get customers to interact in a unique way with your brand, but also to further customer relations. These devices enable you to track and measure response rates from users as well as provide their interests.

For even more benefits of variable data printing in your direct mail pieces, follow the link below.

Variable Data Printing & Your Next Mailing [Dispatch 5.0]

 

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